Visual merchandising in Las Vegas is an art form in and of itself. From the intricately designed window displays adorning the Strip's world-famous stores, to the captivating neon signage highlighting eateries and casinos, it's hard to walk down any stretch of road without being dazzled by the visual stimuli found here. In addition to traditional retail environments, dynamic billboards, huge video screens, flower beds, intricate water sculptures and even entire "experience zones" have been popping up all over Las Vegas in recent years - creative spaces that combine elements of theatrical design with digital media and truly immersive settings. Whether it be an outdoor gaming area or a fully realized interactive shopping mall, visual merchandising in Las Vegas continues to push boundaries while drawing attention from tourists and locals alike.